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Here at Local Culture we believe that a
business should never use a service without
seeing major value and a positive return on
their investment. Advertising should
be simple and should always come down to the
numbers; what are you getting for what
you're spending?
Let's do the math:
Local Culture Distribution: We are
seen monthly on today's hottest social-media
websites!
Facebook + Twitter +
MySpace + Linked-In = 1,300,000 Phoenix
Consumers
Local Culture Readers/Website Visitors:
We're realistic! We know 1.3 million people
don't
visit our website, but we do assume about
10% of that, which means big visibility for
your
business!
1,300,000 x 10% =
130,000
Readers
Estimated Client Sales Conversion: So
what should you expect for your investment?
The
average marketing campaign assumes a 2.5%
conversion factor. We like to hedge our
bets!
Here at Local
Culture we use something called "The 1%
Rule". What that means is that we
use 1% of 1% for our
factor...confused? Let's clear it up!
One percent of monthly
circulation: 1,300,000 x 1% =
13,000
One percent of that
(your estimated sales): 13,000 x 1% = 130
Est. Sales
Potential Revenue (add
your average sales receipt to the formula):
130 x $20 = $2600
As you can see, your marketing success can
be 100% when you use Local Culture
to
economically promote your business! We look
forward to working with you in the future!
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